How To Market Yourself As A Disney Travel Agent In 10 Ways

by | Jul 16, 2020 | Digital Marketing, Email Marketing, SEO, Social Media, Travel Marketing

TL;DR

Remember that consistency, authenticity, and a genuine love for Disney will set you apart in this competitive industry. With dedication and creativity, you will master how to market yourself as a Disney travel agent, and you will turn your passion into a thriving business.

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A Guide to Disney Travel Agent Marketing Ideas to Attract Customers

As a Disney travel agent, you have the exciting opportunity to help families create memories at the most magical and happiest places on Earth. But the industry is crowded. To thrive in this competitive space, effective marketing—especially digital marketing and social media marketing—is essential. By employing strategic marketing techniques, you can showcase your expertise, build a strong client base, and establish yourself as a trusted authority in the realm of Disney vacations.

Read on for 10 suggestions on how to market yourself as a Disney travel agent to potential customers.

John Cox at 17-years-old working at Walt Disney World in Lake Buena Vista, Florida

John Cox of Bonhomie Creative at 17-years-old, working summers at Walt Disney World in Lake Buena Vista, Florida, while in college studying for a career in design, advertising, and marketing

Define Your Niche

Before diving into marketing strategies, it’s crucial to identify your target audience and niche within the Disney travel agency market. Consider specializing in specific Disney destinations, such as Walt Disney World, Disneyland, Disney Cruise Line, or Adventures by Disney. This specialization allows you to position yourself as an expert and cater to the unique needs of your clients. For example, focusing on Disneyland could involve highlighting unique experiences like Pixar Pier or the iconic Sleeping Beauty Castle.

Create a Professional Website

Your website will be the cornerstone of your online presence. Platforms like WordPress (on a solid hosting provider like Flywheel) and Squarespace offer user-friendly templates tailored for Disney-focused travel agents looking to market their businesses. Ensure your site is visually appealing, mobile-responsive, and optimized for SEO. Highlight your expertise in the Disney travel industry and the services you offer. Integrate captivating visuals, client testimonials, and clear calls-to-action (CTAs) to encourage potential clients to reach out to you. Offer free Disney destination guides in exchange for their email address, so that you may develop a relationship with them through email marketing (see below). Consider adding interactive elements such as a booking inquiry form or live chat for immediate assistance.

Leverage Social Media

Social media platforms are powerful tools for marketing your Disney travel agent services. While social media algorithms can present challenges to actually reaching your followers, platforms like Facebook, Instagram, Threads, TikTok, Twitter, or Pinterest remain pivotal for connecting with potential clients. Regularly create engaging content related to Disney travel, including tips, destination highlights, dining recommendations, and behind-the-scenes insights. For instance, creating Instagram reels showcasing hidden gems in Disney parks can attract followers interested in unique experiences while establishing credibility for yourself. Engage with Disney fan communities such as Disney World Junkies, where moms often seek advice and recommendations for planning family vacations. Interact with your audience through live videos and by always promptly responding to comments, messages, and questions posed on your posts.

Utilize Video Marketing

Video content is an excellent way to convey your personality and to connect with potential clients. Consider creating YouTube videos that offer expert advice, including travel tips, reviews, and destination guides, while showcasing your knowledge and passion for Disney travel. Topics may include choosing the best days to visit specific theme parks and maximizing the Disney Dining Plan. Highlight how clients can leverage Lightning Lane for attractions and optimize their Disney experience. Live Q&A sessions are a type of video that allow you to engage with your audience in real-time. Try collaborating with Disney influencers to reach a broader audience. Increase video views by thoroughly optimizing the titles and descriptions of your videos with SEO (search engine optimization) in mind, including keywords like “Disney travel tips” or “best Disney vacation spots.” Remember to include your website and contact details in the video descriptions to also drive traffic to your site where you may continue to build rapport with potential clients.

Blogging and Content Marketing

Start a blog on your website to publish informative and entertaining articles focusing on Disney travel to establish yourself as a reliable source of information. Publish articles such as “Top 10 Must-Do Experiences at Walt Disney World,” “Best Days to Visit Magic Kingdom with Kids,” or “Ultimate Guide to Disney Cruise Line Dining.” Use SEO strategies with relevant keywords like “Disney vacation planning tips” to increase your blog’s visibility on search engines and increase organic traffic to your website. Content marketing establishes you as a reliable source of information and improves your website’s ranking, making it easier for potential clients to find you.

Email Marketing

Small businesses have been building email lists on platforms like Mailchimp or Constant Contact for years as an effective way to nurture relationships with potential clients and previous customers. Offer exclusive, valuable content, such as downloadable Disney vacation guides, packing lists, or exclusive travel tips, in exchange for email sign-ups. Use segmented email lists and personalized email campaigns to share exclusive promotions, updates on new Disney attractions, and seasonal travel tips, ensuring your audience receives timely information according to their preferences.

Collaborate with Influencers and Partners

Partnering with Disney bloggers, mom bloggers, travel influencers, or other complementary businesses can significantly expand your reach. Collaborate on user-generated content (UGC), joint giveaways, guest blog posts, or social media takeovers to attract their followers while cross-promoting each other’s services. Engaging with influencers who have a large following of Disney enthusiasts can boost your credibility through association and attract new clients.

Provide Exceptional Customer Service

Positive word-of-mouth marketing is invaluable. Go the extra mile to ensure your clients have a magical experience, from the planning stage to their return home. Understand their preferences and create customized Disney itineraries. Offer 24/7 support during their vacation and follow up with post-trip feedback to improve future travel experiences. Happy clients are more likely to recommend your services to their friends, family, and social circles, driving word-of-mouth referrals and establishing trust.

Offer Incentives and Referral Programs

Encourage repeat business and word-of-mouth referrals by offering incentives. Provide exclusive discounts or special perks to clients who book with you again. Additionally, establish a referral program that rewards clients who refer new customers to you. This win-win approach helps you acquire new clients while fostering loyalty among existing ones.

Attend Travel Expos and Events

Participate in travel expos, trade shows, and other relevant events to network with potential clients and industry professionals. Have eye-catching booth displays that showcase your Disney expertise, distribute informational materials, and collect contact information to follow up after the event. Engage directly with attendees to offer personalized advice and establish meaningful connections. Consider sponsoring or speaking at events to establish yourself as a Disney travel authority.

BONUS! Engage with Disney Fan Communities

Join online Disney fan communities, Facebook groups, and other forums to connect with enthusiasts seeking travel advice. Offer valuable insights and genuine assistance without directly promoting your services, establishing yourself as a knowledgeable Disney travel advisor. Engaging genuinely with these communities builds credibility and trust and may lead to organic inquiries about your travel agent services.

Expertise and Passion Is How You’ll Get Clients as a Disney Travel Agent

Becoming a successful Disney travel agent requires a blend of passion, expertise, and more than one effective marketing campaign. By defining your niche, creating a professional website, leveraging social media, and engaging with potential clients through video content, blogging, and email marketing, you can elevate your visibility and attract more customers. Providing exceptional customer service, offering incentives, and attending relevant events will further enhance your reputation and establish you as a reputable Disney travel agent.

Remember that consistency, authenticity, and a genuine love for Disney will set you apart in this competitive industry. With dedication and creativity—and staying on top of the latest in online marketing for travel agencies—you can turn your passion for selling Disney travel into a thriving business.

Reach out to Bonhomie Creative if you need our expertise and guidance in any of these efforts!

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