Bonhomie’s Picks: 3 Best Free Email Marketing Tools and Services

Jul 16, 2023 | Email Marketing, Insights, Marketing Automation


Email marketing is a vital component of a successful digital marketing strategy, and the availability of free tools and services makes it accessible to businesses of all sizes. The three best free email marketing tools and services each offer unique features, user-friendly interfaces, and the ability to reach and engage your target audience effectively and affordably.

Boosting Your Marketing Efforts with Efficiency and Effectiveness

In today’s digital world, email marketing has become an indispensable strategy for businesses and marketers to reach their target audience effectively and efficiently. It allows personalized communication, helps build customer relationships, and drives conversions.

For those on a budget or looking to test the waters before investing in premium options, three of the best free email marketing tools and services are outlined below and offer an excellent starting point. Each includes powerful features, ease of use, and comprehensive solutions for marketing campaigns to reach your potential customers.


Mailchimp is one of the most popular and user-friendly email marketing platforms available. It offers a free plan that allows you to send up to 12,000 emails per month to a subscriber list of up to 2,000 contacts. Mailchimp caters to a wide range of users, from small businesses to large enterprises, with a variety of features that make email marketing a breeze.

Key Features:

  • User-friendly Interface: Mailchimp’s drag-and-drop email editor makes creating attractive email campaigns a simple task, even for those without design experience.
  • Automation: The platform provides marketing automation features, enabling you to set up triggered emails, welcome series, and abandoned cart emails, saving time and maximizing engagement with your target market.
  • Audience Segmentation: Mailchimp allows you to segment your subscriber list based on various criteria, including behavioral segmentation, ensuring personalized and targeted content delivery.
  • Reporting and Analytics: With detailed analytics that offer basic data visualization, you can track email performance, open rates, click-through rates (CTR), and more, gaining insights to optimize future campaigns.
  • Integration: Mailchimp seamlessly integrates with various third-party apps and services, streamlining your marketing efforts.


  • Intuitive interface for easy email creation
  • Powerful automation features
  • Robust analytics and reporting
  • Excellent scalability and integration options


  • Limited features on the free plan
  • Limited customer support on the free plan
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Brevo (formerly SendinBlue)

Brevo is another top contender in the realm of free email marketing tools, offering a generous free plan with up to 300 emails per day to an unlimited number of subscribers. It is a great choice for businesses of all sizes, particularly those looking for a comprehensive marketing solution with email and SMS marketing capabilities.

Key Features:

  • Email and SMS Marketing: Brevo stands out by providing not only email marketing but also SMS marketing capabilities, helping you reach your audience across different channels.
  • Personalization: The platform enables you to create personalized content and tailor messages according to your subscribers’ preferences, enhancing engagement.
  • Workflow Automation: Brevo offers marketing automation tools that allow you to set up workflows based on user behavior, making your campaigns more targeted and effective.
  • Transactional Emails: The platform supports transactional emails, ensuring critical notifications and order confirmations are delivered promptly.
  • Robust Contact Management: Brevo’s contact management system lets you organize and segment your audience efficiently.


  • Inclusion of SMS marketing functionality
  • Workflow automation for targeted campaigns
  • Transactional email support
  • Comprehensive contact management


  • Daily email sending limit on the free plan
  • Limited A/B testing capabilities on the free plan
Benchmark Email

Benchmark Email is a powerful email marketing tool that offers an attractive free plan suitable for small businesses, bloggers, and non-profit organizations. With a free plan that allows up to 500 subscribers and 500 emails per month, Benchmark Email empowers users with a range of features to create engaging email campaigns.

Key Features:

  • Responsive Email Design: Benchmark Email provides a wide range of responsive email templates, ensuring your emails look great on any device.
  • A/B Testing: The platform allows you to conduct A/B testing on subject lines and content to optimize your campaigns for better results.
  • List Building Tools: Benchmark Email offers various list building and sign-up forms to grow your subscriber base effectively.
  • RSS-to-Email: With RSS-to-Email automation, you can automatically send blog updates to your subscribers, enhancing content dissemination.
  • Integrations: Benchmark Email integrates with popular tools like WordPress, Shopify, and Zapier, enhancing your email marketing capabilities.


  • Responsive email templates for professional designs
  • A/B testing for campaign optimization
  • Easy-to-use list building tools
  • RSS-to-Email automation for content distribution


  • Limited monthly email sending on the free plan
  • Fewer automation features compared to other platforms

Email marketing is a vital component of a successful digital marketing strategy, and the availability of free tools and services makes it accessible to businesses of all sizes. Just as you’d want to leverage the best available web hosting solutions for small business, you’ll want to explore the top 3 best free email marketing tools and services. Mailchimp, Brevo, and Benchmark Email—each offer unique features, user-friendly interfaces, and the ability to reach and engage your target audience effectively. By leveraging these tools, you can enhance your email marketing campaigns, foster customer relationships, and drive business growth without breaking the bank.

Remember to assess your specific requirements and choose the tool that aligns best with your marketing goals for optimal results.

And let Bonhomie Creative know if we may be of any help!