PPC Campaign Audit & Optimization

Description

Stop Guessing Where Your Ad Budget Is Going

Wasted ad spend is one of the most common and most expensive problems in digital marketing, and most small business owners never find out how much they are losing, because nobody with real experience has looked critically at the account. Not the ad platform, which profits from your spend either way regardless of performance.

I have directed the ideation and delivery of more than fifty paid campaigns totaling over $515,000 in tracked ad spend and billing across real estate, hospitality, government, nonprofit, and professional services clients. This PPC audit for small business applies that same scrutiny to your account, at a price built for a small business budget rather than an enterprise retainer.

What Is a PPC Audit?

A PPC audit is a manual, expert-led review of your paid advertising account structure, targeting, bidding strategy, creative, and conversion tracking, designed to identify where budget is being wasted and where performance is being left on the table. It differs from an automated account report in that it evaluates strategic decisions, not just technical settings.

What This PPC Audit for Small Business Covers

Account Structure and Organization

• Campaign and ad group structure review
• Targeting and audience strategy assessment

Bidding and Budget

• Bidding strategy evaluation against your actual goals
• Budget allocation across campaigns and platforms
• Quality Score and relevance metric review

Creative and Copy

• Ad copy and creative effectiveness assessment
• Landing page alignment with ad messaging

Tracking and Measurement

• Conversion tracking accuracy verification
• Attribution review, so you know which campaigns are actually driving results

Wasted Spend Identification

• Negative keyword gaps
• Irrelevant placements and audience overlap
• Budget leaks from underperforming campaigns still running on autopilot

The Deliverable

• A prioritized optimization roadmap with estimated impact for each recommendation

Turnaround: 5 to 7 business days
Investment: $447 (fixed price, paid at checkout)

Platforms Covered

Primarily Google Ads (Search, Display, Shopping, and Performance Max) and Meta Ads (Facebook and Instagram), with experience across Microsoft Advertising and programmatic display as needed. If you are running ads on a platform not listed here, mention it at checkout and I will confirm fit before starting.

FAQs

What access do you need to perform this audit?

View-only access to your Google Ads and/or Meta Ads account, along with Google Analytics for conversion tracking review.

My ad budget is small. Is this still worth it?

Yes. Smaller accounts often have proportionally larger leaks precisely because nobody has reviewed the setup carefully. A $1,000 monthly budget with a 25 percent leak is real money either way.

Will you manage my campaigns after the audit?

That is optional. The audit stands on its own. If you want ongoing management afterward, that is quoted separately based on account complexity.

What platforms do you audit?

Primarily Google Ads and Meta Ads, with experience in Microsoft Ads and programmatic display as needed.

How do you identify wasted spend specifically?

By reviewing negative keyword gaps, irrelevant placement exposure, audience targeting overlap, and campaigns that are still running despite consistently poor performance, the same categories that account for most of the waste I have found across fifteen years of managing paid media budgets.

What if my conversion tracking is broken or missing?

That is a common and important finding on its own. The audit will flag tracking gaps explicitly, since inaccurate data undermines every other optimization decision until it is fixed.